Recently, we covered the need for software to improve CX team output for organizations collecting hundreds or thousands of NPS, CSAT or other customer feedback surveys each month - especially if they are manually coding the responses!

If you are looking to upgrade your organization's analysis process and have started to explore text analytics software, chances are you’ve recognised the gold hidden within unstructured data such as customer feedback or employee survey data - as well as the huge reduction in cost and manual labour required to get to actionable insights fast.

At this stage of the purchasing process, we see many organizations struggle to choose the appropriate system for their organization's purposes. Rushing into the purchase of a software product without understanding what is required to make that system work for you can leave you with a system that doesn’t fit your business and no budget left to take action to actually improve your CX, VoC or employee experience (EX) program.

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