Your customer insights team should combine qualitative and quantitative data to gain a holistic understanding of the ‘why’ behind customer feedback. Here are a few suggestions....
Knowing what action needs to be taken to improve customer experience is the best way to grow revenue over the long term. Without a world class customer insights team however, that job is much harder.
Insights 360: Unlocking post-COVID business growth with a 360-degree view of the customer experience
To unlock business growth in the post-COVID era, businesses must find ways to develop a 360-view of the customer experience so that they can better analyze, understand, and act on customer intelligence.
The so-called “all-in-one” CX platforms tend to be customizable to meet the needs of every department. But, as with most generalized products, is it the jack of all trades and master of none?
Your CX tool stack will need to meet a bunch of requirements if you want to beat out the competition. Is it worth trying to build your own? And if so, what should you be building? read on to find out.....