What does the future of customer insights look like for 2022? What are the priorities and where should you and your team be focused? Hear from Peter Harris, CEO at Bastion Insights and one of Australia's leading Insights gurus, on the trends for 2022.
Garbage in, garbage out. This is why Insights leaders need a seat at the table when developing a data collection strategy.
You might think you have your tech stack sorted for insights, but do you? Insights teams should be proactive about finding those 'unknown unknowns' in their customer data. Look for technology solutions that help do this at-scale.
Insights teams are judged by their ability to provide high impact insights to decision makers that they can use to decide what to do next. Relying solely on unweighted data could jeopardize your ability to do that.
Customer insights teams have been let down by traditional text analytics tools. There was so much promise early on. So how on earth did we get here?
A lower than expected NPS is not a reason to be discouraged, in fact, it’s the perfect catalyst for reinvigorating your business and your journey towards a truly customer-centric approach.
Ask this question to members of your company: How much value does customer insight and experience bring to your business? If this question can't be answered, it's time to read on!
