The Key to a Successful Customer Insights Program? Wisdom
Heard of the DIKW pyramid? We think the application of this special little pyramid within your customer insights program could prove to be a game changer for your insights team. Here's why...
Ryan Stuart
from The Internet
The Future of Customer Insights in 2022
What does the future of customer insights look like for 2022? What are the priorities and where should you and your team be focused? Hear from Peter Harris, CEO at Bastion Insights and one of Australia's leading Insights gurus, on the trends for 2022.
Why Insights need a seat at the table for the CX survey strategy
Garbage in, garbage out. This is why Insights leaders need a seat at the table when developing a data collection strategy.
5 Key Requirements for Customer Insights Technology
You might think you have your tech stack sorted for insights, but do you? Insights teams should be proactive about finding those 'unknown unknowns' in their customer data. Look for technology solutions that help do this at-scale.
NPS Weighting—Should You Do It?
Insights teams are judged by their ability to provide high impact insights to decision makers that they can use to decide what to do next. Relying solely on unweighted data could jeopardize your ability to do that.
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Finally, customer insights content worth reading.
