Customer experience is the cornerstone of successful business strategy and nothing drives customers away more than terrible customer experience.
But delivering exceptional customer experience demands that businesses know what their customers actually want.... Which can be tricky.
Mastering customer intelligence is the most effective way to do this. This is how.....
What's inside this playbook:
What is customer intelligence?
- The four phases of a customer intelligence strategy
- How to create listening paths across different channels
- Centralizing data into a single source of truth