There is one almost universal truth in business: revenue is king. Like it or not, the success of a business will likely be based on some function of revenue, growth, or profit. The success of your customer experience should always be measured the same way.

How do you get buy-in from executives and other departments?

If great CX initiatives are designed with the help of deep and meaningful insights, it makes sense that Insights teams adopt a revenue-accountability mindset.

This playbook was designed to help insights teams translate their work into a language decision makers care about.

You’ll learn:

  • how to identify an actionable insight
  • how to measure the ROI of your CX initiatives against revenue metrics (including the actual formula)
  • how to get buy-in across your organization for a customer-centric culture

Download Playbook [PDF] - 12.1MB