You wouldn’t bet your entire business at the roulette table in Las Vegas. But according to Karen Mangia, Vice President of Customer and Market Insights at Salesforce, you may be effectively doing the same thing without even realizing it.
Heard of the DIKW pyramid? We think the application of this special little pyramid within your customer insights program could prove to be a game changer for your insights team. Here's why...
There is one almost universal truth in business: revenue is king. Like it or not, the success of a business will likely be based on some function of revenue, growth, or profit. The success of your customer experience should always be measured the same way.
What does it take to create a truly future-proofed insights team that drives insights across the organisation to penetrate to the very DNA of the business?
CX helps you achieve strong financial outcomes, but refining strategy is key. Here's five trends that will help you build an even stronger customer-centric culture, refine CX strategy and drive financial ROI!